In context: American households are now spending an average of $47 per month on streaming services. That's up from an average of $38 back in April 2022 at the onset of the global pandemic and is an indicator that consumers are increasingly ditching traditional cable and satellite services in favor of more affordable streaming offerings.

The information could also be a bespeak that people are increasingly spending more time indoors in an effort to slow the spread of Covid-xix.

In a survey of ane,745 US adults, J.D. Power found that one-half of respondents said their household now subscribes to at least four streaming services. In Apr, only 39 per centum of those polled had subscriptions to at least four services.

The survey further revealed that 13 pct of those questioned used every bit many as seven or more services.

In terms of popularity, Netflix is still king. A full 81 percent of respondents said they subscribe to the streaming giant, a figure that is down four pct points since April 2022. 5 of the six closest competitors – Hulu, Disney+, YouTube Idiot box, HBO / HBO Max and Apple tree Telly – all gained basis since the concluding survey.

NBC's Peacock, which hadn't launched at the time of the terminal survey, is subscribed to by 18 pct of respondents.

Epitome credit Said Marroun